Great Customer Experience Is One Way To...

If you're like me, you go to the website and social media pages of potential companies that you want to get services from to have a feel of how they interact with their clients; if they answer online queries in good time and to find out what their clients are saying about them. I scrutinize the page to see if there are more complaints than compliments, and that tells me something about their customer service. What I find can either persuade or dissuade me from seeking out the company's services.

A sure way to increase the uptake of insurance among millennials is by giving a great customer service experience. Customer behaviors and trends have changed. Millennials don't want to fill forms or be put on hold. They want quick, easy and personalized service when placing inquiries, be it via a call center, social media or one-on-one interactions with sales agents. When customers approach a company for inquiries, they expect prompt feedback - and when done online, the waiting period is even shorter.